Shopping is all fun and games until you get to the “Check Out” counter.
Fashion and its trends have been around for as long as people started wearing clothes to look good and not just to cover up.
However, when you look at the latest trends, you usually look at it through a magazine, television, or some other social media outlet.
And who’s wearing them other than your favorite celebrity (who you would no doubt pay copious amounts of money just to pet their hair).
Teri Agins, fashion journalist for the Wall Street Journal, has some pretty strict opinions on how she feels about fashion. Fashion, contrary to popular belief, is not about the clothes (unless those clothes are wrapped in bills and dipped in gold)! It is about the money–the business of not only making good clothes, but also selling them.
What better way to sell clothes than to slap them on some “underpaid”, “under-appreciated” actresses! They had no major flicks coming up anyway.
Celebritization, as Agins refers to, is the act of using celebrities to sell products, and they’re apparently doing way better than those other skinny people who train their whole lives to hopefully be in an Olive Garden ad if they’re lucky.
What are they called again……….oh yea, models!
According to Teri, models have been swiftly kicked to the curb since the 1990s when everyone had a computer. Celebrities started getting more famous because it was so easy to keep up with them, and soon enough they became, “arbiters of style”.
To be honest, nobody cares about the model who has only ever been a model. They care about the Hadid’s and the Jenner’s who grew up on reality TV as we watched them make it in the world. As if they had a choice.
There are no more Cindy Crawfords! Just Real Housewives’ daughters.
Despite how celebrities became so popular in the fashion industry, let’s talk about how they influence fashion alone.
For example, as there are certain trends in fashion, there are (unfortunately) certain body trends as well.
The big body trend now is having a super tiny waist, but having a super huge booty.
Now, I don’t know about all you petite girls out there, but the ass department was out of stock when it was our turn.
However, fashion designers are constantly feeding into these body trends in order to get a feel for what will sell best. But unless we all have wonderful genes, we’re not gonna find some wonderful “jeans” that will make our butts look big.
Or have expensive personal trainers to help out.
But because us average Joe’s aspire to be like our favorite celebrity, we’re gonna buy the styles they buy and try to look however they look.
And although I personally love the 90s baggy/grunge look, people can’t help but think I had my eyes closed when I picked out the size of my jeans. They’re a 00 I swear!!
And as I shop for these baggy jeans, I see so many models…well modeling them. Yet I don’t aspire to be those models, instead I see my favorite celebrity who probably wore a perfectly tailored pair and threw them out the next day!!
As Teri Agins said, fashion is all about business, and celebrities are all about living on forever.
If you’re not fitting in with the majority celebrity population, or aspire to be one, then you might as well have no fashion sense at all. Designers rely on celebrities to put out fashon pieces that will sell. It’s their way or the highway, which will be very hard to walk with our long sundresses we keep tripping over.